Studying customer behavior in retail stores

Studying customer behavior in retail stores

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Studies of customer behavior in retail stores usually deal with

Studying customer behavior in retail stores

(1) identification of customers; and

(2) their buying behavior patterns.

The aim of such studies is to ascertain who buys where, what, when and how. In addition, such studies endeavor to learn about customer response to sales promotion devices. The results of these studies are useful in the solution of an array of marketing problems…

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