Amazon has made fighting fakes and phonies a serious goal for 2017. One of the world’s largest e-marketplace, Amazon gives vendors exposure to hundreds of millions of shoppers without the big expense of building and promoting a website from scratch.
According to Bloomberg, merchants give Amazon a commission on each sale. But a hot-selling product on Amazon encourages counterfeiters to make flimsy knockoffs with cheap materials, steal sales and damage a brand with few consequences.
However, now the website has decided to get serious about keeping the fakes off.
“Amazon has zero tolerance for the sale of counterfeit items on our site,” Amazon said in a statement. The company said it was “aggressively pursuing bad actors.”
According to a report on Bloomberg, Amazon is working with brand owners for registry of official, original and licensed merchandise.