State of Retail 2016: The convergence of physical and digital retail

State of Retail 2016: The convergence of physical and digital retail

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recently conducted a survey of 5,444 consumers, which asked in-depth questions regarding their perceptions and behaviors around retail shopping. The company also surveyed 100 senior-level decision makers in retail, asking about their plans for customer experience.

State of Retail 2016: The convergence of physical and digital retail
What the research reveals is that consumers still look to the in-store experience to make final purchasing decisions, except now their expectation for customer service is set even higher

What the research reveals is that consumers still look to the in-store experience to make final purchasing decisions, except now their expectation for customer service is set even higher…

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