PSFK future of retail report 2016

PSFK future of retail report 2016

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Over the last five years a radical shift in shopper behavior fueled by the seismic impacts of mobile and social has been witnessed.

PSFK future of retail report 2016

During that time, a team at documented ideas and identified trends that reflect how retailers and brands are trying to engage the always-on, hyper-connected and all-powerful consumer.

In this most recent edition of PSFK’s Future of Retail report, the company aims to provide new guidance to all of the companies actively lining up their Omnichannel shopping experiences, specifically to describe how technology can build a new shopper experience along the path.

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