Global e-commerce giant Amazon recently announced Amul’s foray into online selling in the US through its Global Selling Program. This exclusive association will enable consumers in the US to enjoy Amul’s high-quality products.
At launch, Amul is offering Amul Ghee to global customers through Amazon.com. Amul’s Ghee and Gulab Jamun are amongst the best-selling products in the US market with Amul’s Ghee currently being ranked as one of the top SKUs on Amazon in the ‘Butter & Margarine’ category, the press release said.
Going forward, Amul plans to add additional products from its wide product portfolio on Amazon.com
“We have been exporting our products to the USA since last 20 years through the traditional retail channels. With this association we mark our entry in the online space in the US and aims to scale our business internationally through Amazon’s Global Selling Program. Our mainstream online US consumers can be seamlessly satiated through our partnership with Amazon,” said, Managing Director, GCMMF (Amul), R S Sodhi.
Amazon’s Global Selling Program was launched in India in May last year. It facilitates easy, simple and convenient access for all Indian sellers – including entrepreneurs, SMEs, manufacturers as well as large brands – to sell their ‘Make in India’ products to consumers across the globe.
The program has witnessed a 70 per cent increase in seller base as compared to last year with a total of over 18,000 Indian sellers on the platform selling globally across Amazon’s 9 global marketplaces. The program offers a comprehensive end-to-end solution that includes assisting sellers with imaging, logistics, tax advisory and remittance.
Amul is one of India’s largest, most loved and trusted food brand which enjoys worldwide recognition and global demand. GCMMF, which sells its products under the Amul brand, is owned by over 3.6 million milk producers. Its turnover stood at over Rs 23,000 crore in FY2015-16.
“We are thrilled to have Amul onboard and are excited to help fuel the brand’s growth in the US market by offering unprecedented reach to consumers. Through this program, we will offer Amul an end-to-end solution and help the brand cater to the growing appetite for quality Indian food products amongst global consumers,” said, Director & GM, Seller Services, Amazon India, Gopal Pillai.