Three fledgling e-commerce start-ups – Voylla, Rare Rabbit, and Wandertrails have partnered with multi-brand loyalty program PAYBACK to expand into emerging sectors like fashion jewelry, men’s premium clothing and experiential travel – sectors which have been witnessing growth in recent times.
The move gives consumers – PAYBACK members – a chance to earn and redeem points across all these partners, every time they transact through PAYBACK. It maximizes loyalty and reward options as well.
Moreover, new customers who enroll into the program at these three brands can also redeem these points in over 50 in-store and online partners.
Vyolla is an online jewellery store that offers an array of designer wear jewellery and accessories for women, men, and children alike. Co-founder & CEO of Voylla, Vishwas Shringi said: “We are happy to associate with the country’s largest loyalty program ‘PAYBACK’ which will provide an added benefit to our customers on their every purchase. Now, they can make the most of PAYBACK points by clubbing it with Voylla’s coupon codes and make their shopping experience delightful.”
“At Rare Rabbit, we strive to create premium products for fashion-conscious men with a taste for style. This partnership will give us the opportunity to connect with the existing loyal customer base of PAYBACK and we believe it is one of the best platforms for a young brand like us to enhance our presence with a customer base by providing them a unique experience,” said Co-Founder, Rare Rabbit, Manish Poddar.
Rare Rabbit is a new home-grown, all-in-one premium men’s lifestyle brand which is founded on the philosophy that men with taste should seek only ‘rare’ things in their lives, including attire.
Wandertrails is an online platform enabling on-demand booking of experiences indigenous to a particular location as well as related experiential accommodation complimenting these experiences. It operates in a curated marketplace model with strong emphasis on integrity and depth of listings.
Commenting on this collaboration, Chief Marketing Officer at PAYBACK Gaurav Khurana, said, “This is an exciting time for us and we look forward to a long-term association with all three of our new partners; Rare Rabbit, Wandertrails and Voylla and I feel proud to be associated with these new-age start-ups who understand the pulse of the millennials in today’s ever-evolving world. Both fashion and travel sectors have huge potential and these partnerships will only serve to strengthen our PAYBACK network, help us reach out to a larger audience and drive loyalty and engagement for all our partner brands.”