Chinese technology conglomerate LeEco has been named among India’s most attractive mobile phone brands, a report said on Thursday.
“India’s Most Attractive Brand Report 2016” by TRA Research, a brand insights company, analysed consumer ‘desire’ indicator, comparing ‘attractiveness’ and ‘vibrancy’ of brands.
“In the category of ‘Mobile Phones’, LeEco being a debutant entrant in India achieved an extremely creditable achievement in this category ahead of several older brands,” the report said.
In the overall most attractive brand category across all product categories, LeEco ranked among the top 200 in the study that covered over 10,000 brands across 16 cities.
In the category of ‘Personal Gadgetry’, LeEco, which came to India early this year, figured at the 14th spot.