Thinking like a customer: Your cognitive future in the retail industry

Thinking like a customer: Your cognitive future in the retail industry

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The industry is experiencing unprecedented change. Over the past decade, emergence of technology-enabled “smarter ” has upended traditional retail business models. The days when department stores or large discount chains targeted promotions to mass audiences according to broad-brush definitions of age, gender and income are giving way to market segments composed of single individuals.

Thinking like a customer: Your cognitive future in the retail industry
The days when stores targeted promotions to mass audiences per broad-brush definitions of age, gender and income are giving way to market segments composed of single individuals

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