Expert Speak: The impact of demonetization on Indian retail

Expert Speak: The impact of demonetization on Indian retail

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The Government’s recent move has definitely impacted the India retail industry in the short term due to lack of liquidity in the economy.

Expert Speak: The impact of demonetization on Indian retail
the use of plastic money and transactions through online payments will continue to release the money into the retail market

As segment generates a lot of cash transactions, there might be reduction in the sales over the next one or two quarters.

However, the impact is felt more by the small traders and the unorganised retailing segment, rather than the organised retailers.

Some sectors like jewellery and the luxury segment have been impacted more than others and will doubtlessly take much longer to revive. However, the use of plastic money and transactions through online payments will continue to release the money into the retail market.

In the medium-to-long run, domestic consumption will be stable owing to India’s strong economic base and favourable demographics. Also, as more retailers encourage alternative/digital payment solutions, the market ecosystem will become more transparent and structured going forward.

Demonetization has resulted in visibly reduced low footfalls in shopping malls, but this effect is temporary and will turn around in few weeks as more currency circulates in the system and improves the purchasing power and appetite of the consumers.

The long-term growth story of the Indian retail sector continues to be one of resilience and growth.