The spike in pollution, particularly in the national capital and nearby areas, has lead to drive the demand for air purifiers in the country. According to an e-commerce site, there has been around 400 per cent surge in demand of air purifiers in the Delhi-National Capital Region (NCR).
HomePunch, an e-commerce platform for home and kitchen appliances said more and more consumers are logging in to their platform to buy air purifiers.
“The sales surge is unexpected. We have alerted all our brands, their wholesale and retail networks to be ready with available stocks,” said Sachin Goel, CEO, HomePunch, in a statement.
Since the morning post-Diwali, the Delhi-NCR, parts of Uttar Pradesh and Haryana have been reeling under severe air pollution.
The total market for air purifiers in India in FY15-16 was pegged at 40,000 units. It is forecast to grow atleast three times to1,00,000 units by end of the current financial year. In value terms, the segment is expected to touch Rs 1,500 crore by 2021.
According to experts, the smog is the result of farmers burning crop stubble and residue in and around Delhi-NCR, unsettled dust due to heavy construction activities and vehicular emissions, further intensified by cracker-burning during Diwali.