Fendi.com has been revamped with a fresh modern design and new interactive features.
The innovated online concept includes better integrated content and e-commerce functionalities, with an easily accessible, intuitive and horizontal menu for quicker navigation.
New editorial listings enhance the shopping experience, providing further insight into the Maison’s Collections, inspirations and details. Moreover, Fendi.com is designed to be even more mobile-friendly for a social-savvy smartphone experience, with the possibility of scrolling and swiping like on a social platform.
The makeover includes the introduction of new sections with dynamic eye-catching graphics, animations, videos and designs like FENDI 4 U, a digital style guide that offers exclusive services and a truly personalized experience, with customized recommendations based on user preferences.
The site will also feature a curated selection of FENDI’s finest gifts, allowing users to find the perfect surprise for that special someone.
Also, the FENDI Life section takes on a blog-like feel, providing users with the latest info on FENDI’s events and global happenings.
“The digital world is becoming increasingly important for us, as it enables us to combine not only video, audio and text materials, but also our digital boutique. It comprises everything really, all our values and DNA. That is why we have relaunched our entire website, since FENDI is always cutting edge and responsive to the needs of a constantly changing market. The internet and the e-commerce are just an additional service for customers and if you want to accompany your product in a sophisticated way your website needs to be of matching quality, “ states Chairman and CEO of FENDI, Pietro Beccari.