Beverages and snacks major PepsiCo India will launch up to five products by early 2017, intensifying its focus on nutrition and building a healthier portfolio of products.
“We are moving as an organisation towards creating a healthier portfolio… we have been working on developing products after understanding the local food palette and need for whole grains and nutrition in the Indian diet,” PepsiCo India VP-Nutrition Category Deepika Warrier told new agency PTI.
“We are looking at launching 4-5 new products by end this year or beginning of next year,” Warrier added.
She further told PTI, “We believe in offering a range of choices to our customers… Clearly there is a ready category momentum (for nutrition backed products)… We have seen that nutrition backed products are growing much faster.. We need to tap that momentum.”
PepsiCo will launch new products to address whole grain needs in the Indian diet, fruits and vegetables gaps, and create familiar Indian breakfast recipes healthier with oats.
Quaker Oats figures prominently in PepsiCo’s nutrition division plans.