Chinese internet and technology conglomerate LeEco on Saturday announced that it has touched Rs 350 crore in revenue during the Diwali sale in October.
During the month of October, LeEco sold 300,000 phones and 3,500 TVs.
“During the festive season, it was our endeavour to offer a great value proposition to our customers which will enable them in experiencing our products and we are truly humbled by the response that we have received,” said COO, Smart Electronics Business, LeEco India, Atul Jain, in a statement.
Disruptive price points for the technology that LeEco offers is a reason for the received response, the company said.
During the sale, LeEco participated in online sales organised by LeMall, Amazon India, Flipkart and Snapdeal. The company also introduced a new experiental price of Rs 17,999 for their flagship Superphone – Le Max2.