“With Mi India on-board, we aim to serve rural consumers better regardless of their location and give them access to the best of products,” StoreKing Founder and CEO Sridhar Gundaiah said in a statement.
StoreKing’s business model focuses on partnering with retailers in small towns and provides a wide range of products and digital services to the users.
The company encourages retailers in small towns and villages to install StoreKing kiosks in their shops at a low price. This kiosk is loaded with over 80,000 products that customers can browse through and buy. The retailer gets a commission on ever product sold at the kiosk in his shop.
StoreKing, which started in 2012, has expanded to over 1,200 towns on its simple e-commerce model plus vernacular interface and actual physical touchpoints.