Home Retail StoreKing to help Xiaomi India expand to hinterland

StoreKing to help Xiaomi India expand to hinterland

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Rural retail commerce provider on Tuesday announced its partnership with smartphone manufacturer to help increase their offline presence in the country’s rural areas.

StoreKing to help Xiaomi India expand to hinterland
StoreKing, which started in 2012, has expanded to over 1,200 towns on its simple e-commerce model plus vernacular interface and actual physical touchpoints

“With Mi India on-board, we aim to serve rural consumers better regardless of their location and give them access to the best of products,” StoreKing Founder and CEO Sridhar Gundaiah said in a statement.

StoreKing’s business model focuses on partnering with retailers in small towns and provides a wide range of products and digital services to the users.

The company encourages retailers in small towns and villages to install StoreKing kiosks in their shops at a low price. This kiosk is loaded with over 80,000 products that customers can browse through and buy. The retailer gets a commission on ever product sold at the kiosk in his shop.

StoreKing, which started in 2012, has expanded to over 1,200 towns on its simple e-commerce model plus vernacular interface and actual physical touchpoints.