Recently, Interbrand released its 2016 Best Global Brands report identifying the world’s 100 most valuable brands. The Top 100 brands have a combined total value of $1,796,384 million, an increase of 4.8 per cent from 2015.
A division of Omnicom and parent of Brandchannel, Interbrand Best Global Brands methodology is the first of its kind to be ISO certified and uses three key aspects that contribute to a brand’s value:
– the financial performance of the branded products or service
– the role the brand plays in influencing consumer choice
– the strength the brand has to command a premium price, or secure earnings for the company
To qualify, brands must operate on at least three major continents and have a roadmap in emerging markets. Thirty per cent of revenues must be derived outside the home country, with no more than 50 per cent of revenues from any one continent.
While Apple, Google and Coca-Cola have emerged as the three most valuable brands in this year’s list, we take a look at the (global) FMCG and Foodservice brands who have managed to made to the list.
11 Coca- Cola
Growth: Despite its growth shrinking by 7 per cent, the brand is still valued among the top 100 at US $73,102m
Coca-Cola is the flagship beverage brand of The Coca-Cola Company, the world’s largest beverage company, refreshing consumers with more than 500 brands.
Growth: Despite its growth shrinking by 1 per cent, the brand is still valued among the top 100 at US $39,381m
McDonald’s is a leading global food service retailer, serving around 68 million customers daily in 119 countries across 36,538 outlets.
Growth: Grew by 3 per cent to US $20,265m
Pepsi-Cola was created in 1898 and is a product brand of PepsiCo, one of the world’s leading food and beverage companies.
Growth: Despite its growth shrinking by 10 per cent, the brand is still valued among the top 100 at US $19,950m
Gillette is a brand of safety razors and other personal care products marketed by Procter & Gamble.
Growth: Grew by 6 per cent to USD $16,134 m
Pampers is an American brand of baby and toddler products marketed by Procter & Gamble.
Growth: Grew by 2 per cent to USD $12,517 m
Nescafé is a brand of instant coffee made by Nestlé. Nestlé first introduced their flagship powdered coffee brand in Switzerland on April 1, 1938.
Growth: Despite its growth shrinking by 7 per cent, the brand is still valued among the top 100 at US $11, 711m
Kellogg Company is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States.
Growth: Grew by 7 per cent to US $9,197m
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