Recently, Interbrand released its 2016 Best Global Brands report identifying the world’s 100 most valuable brands. The Top 100 brands have a combined total of $1,796,384 million, an increase of 4.8 per cent from 2015.
A division of Omnicom and parent of Brandchannel, Interbrand Best Global Brands methodology is the first of its kind to be ISO certified and uses three key aspects that contribute to a brand’s value:
- The financial performance of the branded products or service
- the role the brand plays in influencing consumer choice
- the strength the brand has to command a premium price, or secure earnings for the company
To qualify, brands must operate on at least three major continents and have a roadmap in emerging markets. Thirty per cent of revenues must be derived outside the home country, with no more than fifty per cent of revenues from any one continent.
While Apple, Google and Coca-Cola have emerged as the three most valuable brands in this year’s list, we take a look at the (global) retail and luxury brands who have managed to made to the list.
Retail has also emerged as the top growing sector with a 19 per cent increase in the list, followed by the sporting and luxury sectors with a 10 per cent increase.
Growth: Grew by 33 per cent to USD $50,338m
Amazon is this year’s top growing brands. It is an e-commerce and cloud computing company offering the internet’s largest retail platform, and strives to be the earth’s most customer-centric company.
Growth: Grew by 9 per cent to USD $25,034m
Nike is one of the top 20 growing brands. It creates products, services, and experiences for today’s athlete while solving problems for the next generation.
33 Louis Vuitton
Growth: Grew by 8 per cent to USD $23,998m
Louis Vuitton is a French fashion house founded in Paris in 1854, part of the luxury group LVMH.
Growth: Grew by 2 per cent to USD $22,681m
H&M is the principal retail clothing brand of H&M Group, one of the world’s leading fashion companies inspiring fans across the globe to dress their personal style.
Growth: Grew by 8 per cent to USD $17,834m
IKEA is a multinational group that develops and sells well-designed, functional, and affordable home furnishing products.
Growth: Grew by 19 per cent to USD $16,766m
Zara is one of the largest international fashion companies belonging to Inditex, one of the world’s largest distribution groups.
Growth: Grew by 6 per cent to USD $13,136m
eBay is where the world goes to shop, sell, and give online, providing the platform, solutions, and support that sellers need to grow their businesses and thrive.
Growth: Grew by 17 per cent to USD $12,833m
Hermès is a family company whose craftspeople make, often by hand and always with love, a range of luxury fashion and lifestyle products.
Growth: Grew by 6 per cent to USD $9,385m
Influential, innovative, and progressive, Gucci is reinventing a wholly modern approach to fashion.
Growth: Grew by 16 per cent to USD $7,885m
Adidas is a truly global sports brand—everything it does is rooted in sports, and every moment is a chance for the athlete to start over and take today.
Growth: Negative growth of 2 per cent to USD $7,738m
Cartier is a French luxury goods company that has developed a whole range of luxury collections of high-end jewelry, watches, leather goods, fragrances, and accessories.
Growth: Grew by 25 per cent to USD $6,691m
The LEGO Group is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning.
Tiffany & Co.
Growth: Negative growth of 9 per cent to USD $5,76m
For more than 175 years, Tiffany & Co. has been synonymous with luxury and style, growing from a New York City legend to a jeweler of international renown.
Growth: Negative growth of 12 per cent to USD $5,504m
Prada is an Italian luxury fashion and design house and part of the Prada Group, a global powerhouse in the luxury goods market.
Growth: Negative growth of 9 per cent to USD $5,362m
Burberry is a 160-year-old global luxury brand with a distinctly British attitude, driven by a blend of heritage and innovation, expressed through its iconic products and fashion newness.
Growth: The brand is a new entrant
Dior, part of LVMH, is a new entrant in 2016. The brand designs and retails ready-to-wear fashion, accessories, and skin care, while also maintaining its tradition as a creator of recognized haute couture.
Growth: Negative growth by 12 per cent to USD $4,092m
Ralph Lauren has always stood for providing quality products, creating worlds, and inviting people to take part with apparel and lifestyle products.