SSIPL, a well-known name in the footwear manufacturing and retailing industry, has launched more than 65 stores across India under its flagship brand, Sports Station.
Sports Station endeavours to bring a plethora of international Sports Brands, offering an assortment of options in sports shoes, accessories and equipment, under one roof. Its portfolio includes renowned sportswear brands like Nike, Asics, Adidas, Reebok, Puma, Sketchers, Converse, Crocs, Solomon and Lotto, along with its in-house brand Mmojah.
Sports Station also showcases specialty brands like Speedo and Wildcraft at its stores.
Business Head, Sports Station, Pooja K Sood, says, “Sports Station is positioned as a sports specialty brand hub which aims towards providing an elevated service and retail experience to customers. The signature Lime Punch colour renders a unique sporty and athletic feel at the stores in line with its positioning.”
“We are currently operating more than 65 stores across India, with presence in most of the major cities including Delhi-NCR, Chandigarh, Jalandhar, Amritsar, Meerut, Lucknow, Jammu, Jaipur, Jodhpur, Gwalior, Kota, Indore, Pune, Mumbai, Tezpur and Chennai.”
“This is just the beginning. We intend to steadily increase our retail footprint across India and become synonymous to sports and fitness in the Indian mind-set. Sports Station believes in bringing the best in sports to the Indian customer and aims at raising the fitness consciousness along with the standard of sports & athletics in the nation. We intend to Game on!” she further adds.
SSIPL Group has two decades of experience in retailing of international sports brands. It is credited for launching Nike in India. Besides retailing, the company has also been engaged in manufacturing footwear for several international sports brands like Nike, Puma, Bata and Lotto.
Alongside this, SSIPL is also engaged in licensing/distribution of Lotto and Nike fitness equipment in India and is also a prominent retail partner with international apparel and footwer brands including Levi’s, United Colors of Benetton, Lotto and Clarks.
The first Sports Station store was opened at Connaught Place, in Delhi in December 2015. While Sports Station will continue to expand into new markets and territories, it envisions becoming the top of the mind recall for customers looking for renowned international brands in the sports and fitness segment.