Making the brand experience more enticing to its consumers in the city, Swatch today opened its first corporate store at Phoenix Marketcity-Kurla, Mumbai, with celebrated actress Radhika Apte. On this occasion the brand showcased its latest collections – Fall Winter 2016 and Sistem 51 Irony.
Flaunting her new Swatch Multi Collage, Radhika Apte said, “I have always been a great fan of Swatch and it’s a great honour for me to inaugurate Swatch’s first corporate store. I am floored by the sheer grandness of the store and the plethora of choices that it offers. In fact I was given a choice from nearly 100 watches from the Fall Winter Collection to choose this Swatch that I have been presented today.”
Swatch will open its own mono-brand boutiques in the most important cities in India, and plans to open additional Swatch shops in the coming years by selecting the best locations in several cities.
Emerging from its roots as the automatic watch for everyone, the new Sistem 51 Irony is for people who value clean, classic design, while the Fall Winter 2016 Collection explores six different themes in contemporary Swatch style.