Kishore Biyani-led Future Group, has launched Future Pay, a digital loyalty wallet to let its customers shop cashless and cardless. The wallet will be used across Future Group outlets such as Big Bazaar, Ezone and Home Town.
Future Pay, powered by Oxigen Services is a prepaid loyalty wallet through which customers can make transactions post loading money in their wallet by using credit card, debit card and netbanking, the company announced in a press release. They can also add money to it by paying cash at any of the retail stores.
Additionally, the app directly links all the Future group’s loyalty programs into one so that customers need not carry multiple loyalty cards while shopping. Both Big Bazaar Profit Club and Payback are listed in this app.
Biyani’s mobile wallet will be competing with some of the leading mobile wallet companies in India, including, Paytm, Mobikwik, Freecharge, PayU, Citrus among others. However, the company has come up with a unique feature that differentiates it from other wallets.
“One of the most unique features of Future Pay is the ‘Price match’ feature. This feature compares the price of items on the customer’s bill with the competitor’s advertised prices. And if it finds a lower price, it credits the difference to his/ her Future Pay Wallet,” the company said.
“At Future Group, our aim has always been to provide a seamless shopping experience to the customers. With the launch of Future Pay, we will ensure that apart from the best experience, they also get the lowest prices on all products,” Group CEO, Future Group, Kishore Biyani said.
“With the launch of this wallet, we have set another first in the payments industry by bringing and managing multiple loyalty programs under one mobile application along with mobile wallet. This new innovation gives customers one view of Earn and Burn of multiple loyalty programs at Future Group’s retail touch points through this very friendly mobile app. Future Pay has many more attractive feature pipeline to the delight of customers,” Chairman and MD Oxigen Services India Pvt. Limited., Pramod Saxena said.
Future Pay is currently available in Google Play store and will soon be available in other platforms.