TheFaceShop (TFS), a world-renowned South Korean cosmetics brand, which has dominated market leadership in South Korea for over a decade now, is all set to enter India.
TFS has been successful in 34 countries by virtue of its focus on natural products and value based pricing to consumers.
The company is committed to nature and creates products from approximately 600 natural ingredients such as flowers, grains, plants, fruits, mineral water, and oriental medicine to nourish and revitalize the skin.
TFS Overseas Marketing Manager, Diane Lee, was happy that the company was finally reaching India, one of the fastest growing markets for cosmetics from the global business perspective.
“TFS is thrilled to meet beautiful Indian ladies and surprise them with innovative products that are available in over 1,000 ranges,” she said.
She also added that Indians are connected to nature and as TFS focuses on natural products range, it has a high probability of becoming favourites of Indian people.
TFS may have stiff competition from other FMCG brands but the company is optimistic on the market outlook.
TFS’ Expectation from India
India is a really important market in global perspective with its huge potential, but the awareness and presence of K-Beauty is still low unlike other markets.
TFS will develop K-Beauty segment in India through various on and off line activities like K-Beauty classes and creative adaptation into Indian make up culture. With this direction, TFS will be launched in highly growing e-commerce market first and then will expand to off line market next year.
TFS’ product range includes: Skin Care, Makeup, Cleansing, Mask, Body, Hair, Perfume, Aroma and products specific for both women and men.
Ever since the opening of the first store in December 2003 in Korea, TFS has been recording stable growth.
Inspired by nature and armed with the belief that the root of beauty comes from nature, TFS’ motto and tag line is ‘Natural Story’.
The brand’s philosophy lies in connecting the secrets of nature’s beauty with its customers through finely picked excellent ingredients in their best quality and products innovations.
Within four years, after the launch of the company, TFS was successfully able to position itself as top local brand and today the company is present in 34 countries with more than 2,950 stores.
TFS’ total sales marked US $ 570 million in 2015.