With smart phones and internet penetration in Tier II and III cities customers are getting more tech savvy. In the ongoing shopping fest, mobile application downloads have increased the share of e-commerce sales. India’s top e-commerce companies like Amazon, ShopClues, Flipkart and Snapdeal have introduced app only offers which are attracting the customers in the shopping fest.
Shopclues has witnessed 3.5x times organic growth for android app installs and 4x times organic growth in iOs app installs. The way how people shop and their willingness to opt for different ways through their mobile devices, are changing most among customers in Tier III cities.
Tier III cities like Salem, Cuttack, Guwahati, Bhubaneswar, Thrissur, Jammu, Aligarh, Jamshedpur, Durgapur etc. have witnessed an increase in app download by 153 per cent whereas Tier II cities like Lucknow, Patna, Bhopal, Indore, Ludhiana, Jaipur, Coimbatore, Surat, Kanpur, Visakhapatnam experienced 138 per cent rise in mobile app download. In Tier I, ShopClues witnessed only 117 per cent growth in app traffic for Diwali sales.
There are at present over 6 crore SKU’s for its mega sale #ItneKumMein. On the fourth day of this festive sale categories like fashion, home and kitchen, jewellery and watches, mobile and laptop accessories have been in huge demand by the customers.
Recently, ASSOCHAM had carried out the survey during the course of past fortnight across 10 prominent cities like Ahmedabad, Bengaluru, Chennai, Delhi-NCR, Hyderabad, Indore, Jaipur, Kolkata, Lucknow and Mumbai to ascertain their shopping plans for the upcoming festive season.
“About 60 per cent of the total respondents said they are ready with their shopping lists and would prefer online shopping over standing long hours in store aisles, while most of the remaining opted for shopping at physical brick and mortar outlets,” highlighted the survey conducted by the ASSOCHAM Social Development Foundation.