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Kantar Worldwide Report: E-commerce driving the growth of FMCG

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The online market grew in value 15 per cent over the last 12 months. E-commerce is clearly outpacing the overall market evolution providing many opportunities for retailers and brands pioneering this channel.

Sales of groceries through e-commerce platforms reached billion in the 12 months to June 2016, according to a new report by Kantar Worldpanel

A Kantar Worldwide report titled ‘The Future of E-commerce in FMCG’ brings you the latest insights and strategies to win in this market which will be worth $150 billion by 2025.

FULL REPORT

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