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Snapdeal uses ‘data’ for its sellers this Diwali

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In the run up to its Unbox Diwali Sale, Snapdeal is relying on extensive data analysis to guide its sellers to achieve maximum sales this festive season.

Snapdeal uses 'data' for its sellers this Diwali
The company’s seller facing team, 'SD Advisors' is in the process of finalizing joint business plans with more than 15,000 sellers in face-to-face meetings conducted across 120 cities and towns in India

The company’s seller facing team, ‘SD Advisors’ is in the process of finalizing joint business plans with more than 15,000 sellers in face-to-face meetings conducted across 120 cities and towns in India.

Read: Snapdeal to take on Flipkart with Unbox Diwali Sale from Oct 2

“The plans will enable sellers to tailor their assortment and inventory on the basis of predictive analysis shared by with them. This joint planning will help sellers stock what is selling and store it closer to the expected consumption centers,” the company said in a press statement.

Read: Vendors, not consumers, are centre of e-commerce strategy this festive season

The plan will also provide quantity guidance for fast moving items so that adequate stocks are available to avoid an out-of-stock out situation.

“Traditionally, sellers relied on intuition and conventional wisdom to decide assortment. We are changing this by providing big data analytic tools to even small and medium sellers, easily accessible on their Snapdeal seller panel. Data-based decision making tools will provide a unique edge to our sellers in their journey to greater success.” Senior Vice-President, Market Development, Snapdeal, said.

Read: Snapdeal appoints Mayank Jain as head supply chain

In addition, Snapdeal has rolled out a Business Recommendation Engine on the seller panel, which is available to all sellers. This engine provides valuable information on top selling products, diversification ideas and sub-category level information which allows sellers to make smart business decisions powering their growth.

In the past 6 months, Snapdeal has added over 45 new features on its seller panel to provide a seamless experience to its sellers across functions such as listing, on-boarding, query resolution and reconciliation. The new seller panel allows sellers to list new products in under an hour especially in big sub-categories like personal electronics, home appliances, fashion, etc. These significant improvements in seller interface have led to a sharp jump in the assortment available on Snapdeal, which has now grown to 50 million products from 35 million products earlier this year.