To mark its 15-year journey in India, Swarovski Professional has collaborated with 11 Indian designers to create an exclusive collection titled ‘Confluence’. This collection has been created in collaboration with Amrapali, Eina Ahluwalia, Gaurav Gupta, Isharya, JJ Valaya, Manish Arora, Outhouse, Pernia Qureshi, Rohit Bal, Shivan & Narresh and Suneet Varma. The collection will be available from October.
Talking about how designers are exploring this segment as part of business growth, Managing Director of Swarovski Professional India, Vivek Ramabhadran, said, “It’s very exciting for us. In the past two years, you will see that the designers need to scale up their business. Indian designers have come to a point, where there core business in couture or fashion tends to run on auto pilot mode. So the question is What else to do and the answer is going to be in accessories, brand licensing and maybe other kinds of projects and so on.”
“If you look at accessories part, there are a lot of stories of designers tying up with a different brand in the last couple of years. The factor behind this is scalability. When we took this offering, they were very excited and had many ideas especially some of them were already Swarovski users on how they want to take Swarovski and make jewellery.”
As a first of its kind, this jewellery collective demonstrates the vibrancy, colour, craft, workmanship bringing alive the signature, vision of each designer.