Home Retail Godrej Interio all set to launch e-commerce platform by April 2017

Godrej Interio all set to launch e-commerce platform by April 2017

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Furniture brand Godrej Interio would unveil its own e-commerce platform in India by April 2017 to help customers make choice from a wide range of products.

Godrej Interio all set to launch e-commerce platform by April 2017
The company is already in a tie-up with Mebelkart, Pepperfry, and Flipkart to serve online customers in the country

According to a PTI report: The company has done a three-year-long survey and prepared a roadmap for the purpose. The company is already in a tie-up with , Pepperfry, and Flipkart to serve online customers in the country.

“We will have our e-commerce from next April. Though it’s a very small part of our business, we will soon come up with it,” Assistant Vice President, Integrated Marketing Bedraj Tripathy, was quoted as saying by PTI.

However, venturing into e-commerce would have no channels-conflicts, Tripathy said.

“It will be an advantage for the customers. But we have planned it in such a manner that it does not affect our channel partners and there is no channel-conflict,” he added.

Godrej Interio is present across the country through 56 exclusive showrooms in 18 cities and 800 dealer outlets. It is a business unit of Godrej & Boyce Mfg. Co — part of the Godrej Group.