Home Fashion Quickr strengthens its home beauty services brand, acquires StayGlad

Quickr strengthens its home beauty services brand, acquires StayGlad

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Online classifieds firm India Pvt. Ltd has acquired Bengaluru-based beauty services marketplace , its third such acquisition deal within five months to strengthen its beauty services brand AtHomeDiva.

Quickr strengthens its home beauty services brand, acquires stay glad
Its third such acquisition deal within five months to strengthen its beauty services brand AtHomeDiva.

The company didn’t disclose financial details of the deal in a statement.

Read: The next big idea: On-demand beauty services

After acquiring Gurgaon-based home beauty services provider Salosa in May for an undisclosed amount to bolster presence in the at-home beauty services space, Quickr rebranded Salosa as AtHomeDiva and launched a separate home beauty service under the QuikrServices vertical. In August, the company acquired another home beauty service provider Zapluk.

Quikr had earlier committed an investment of Rs250 crore to strengthen its home services vertical.

“On-demand beauty is one of our fastest growing service categories. With well more than half of our consumers coming back to us with bigger ticket sizes, the demand is clearly very strong. As a service provider we want to continue to scale to meet that demand. StayGlad is one of the largest and highest quality players in beauty services with a 70 per cent customer repeat rate, which makes them a great fit for our overall vision for AtHomeDiva,” P.D. Sundar, head of QuikrServices, said in a statement.

AtHomeDiva offers on-demand, in-home beauty services across Bengaluru, Delhi, Mumbai, Chennai, Gurgaon and Hyderabad.

StayGlad, operated by Glow Prime Technologies Pvt. Ltd, was founded in May 2015 by IIT Kharagpur alumni Prateek Jain, Shashank Gupta and Kavish Desai. The 100-member team of StayGlad, including its founders and stylists, will now be a part of AtHomeDiva.

“At-home beauty is a large segment and a great business. Joining forces with Quikr will bring scale and give us a much larger customer base as we start servicing consumer needs under one umbrella,” said Jain.

Quikr was founded in 2008 by Pranay Chulet and Jiby Thomas, who later quit the firm. Its investors include Tiger Global Management, Kinnevik, Warburg Pincus, Matrix Partners India, Norwest Venture Partners, Nokia Growth Partners, Steadview Capital, Omidyar Network and Ebay Inc.