Online fashion major, Myntra has recently announced the introduction of ‘Try and Buy’ (T&B), a new service option aimed at breaking the final barrier to shopping fashion online; touch and feel experience.
The feature will allow consumers to try the products bought online before they purchase it. With the new addition, Myntra expects to bring about a huge change in the way traditional buyers look at buying apparel online.
“Try and Buy is an important step towards offering consumers a hassle free online shopping experience and encouraging more offline buyers to shop online. This new concept will open up online fashion to a whole new section of buyers,” Co-founder, Myntra, Ashutosh Lawania, said in an official statement.
The feature will not only allow for high value purchases to be made online, but also reduce product returns to a large extent, the company said. The 30 day return and exchange policy will continue to be in force on products purchased through T&B.
Try and Buy will initially be available in NCR, Hyderabad, Kolkata, Pune, Chennai, Ahmedabad, Lucknow, Jaipur and Bangalore, where it was introduced recently on a trial basis.
Products eligible for T&B will be shipped in separate and distinct packaging and the service can be availed at no additional fee during the introductory phase spanning a few months.
The feature is valid on both prepaid and CoD orders with a maximum of three items per request.