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Peter England forays into Sri Lankan market

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Men’s apparel brand has forayed into Sri Lanka. The label, in association with Softlogic, has launched its first store here.

Peter England ties up with Ministry of Textile
The menswear brand from the house of Aditya Birla Fashion and Retail Ltd announced the strategic collaboration with the Government's India Handloom Brand to work together to promote the handloom industry

“We look forward to the foray contributing significantly to our growth and profitability in the years ahead,” Business Head – Madura Fashion & Lifestyle, ., , said in a statement.

Chairman of Softlogic Holdings PLC, Ashok Pathirage, added that Peter England is a great menswear brand and they are pleased on this occasion to open their new flagship brand store in a key location of Colombo.

“The demand for a quality all – encompassing menswear brand has been keenly felt among the urban male audience, a gap that we have wanted to fill for some time with the right brand,” he shared.