Kishore Biyani- led Big Bazaar has tied up with Delhi-based Snapdeal for its annual Maha Bachat Sale. As part of this partnership Big Bazaar’s Maha Bachat deals will be available online exclusively on Snapdeal from August 13 to 17, 2016.
“The partnership will let Big Bazaar’s wide assortment reach out to millions of Snapdeal customers,” Future Group announced on its twitter page.
Big Bazaar’s Maha Bachat Days is one of the most widely anticipated sales and the group is expecting to double its sales during the five-day long event. It is aiming for revenues equalling Rs 1,000 crore in sales from the event, up from last year’s Rs 500 crore.
“We are pleased that this sale will be even bigger this time through our exclusive online partnership with Snapdeal. This partnership will help us take the deals of Maha Bachat to the customer base of Snapdeal and widen our reach to geographies where Big Bazaar is not physically present. Snapdeal customers will also be able to benefit from great deals that Big Bazaar provides with its sourcing strength,” President, Retail Strategy & Convergence, Future Group, Rajan Malhotra said in an official statement.
Snapdeal, on its part, has built a comprehensive interface to run the sales smoothly.
“We have built a comprehensive and frictionless interface between Snapdeal and Big Bazaar. This partnership is a winning arrangement for the consumers as it gives them easy access to Big Bazaar’s deep assortment of popular products, all from within the comfort of their homes. The value and popularity of Big Bazaar products and the tremendous reach of Snapdeal form a strong foundation for a long term partnership between us,” Senior Vice-President, Partnerships and Strategic Initiatives, Snapdeal, Tony Navin said.
Products purchased on Snapdeal will be home delivered by Snapdeal through its delivery network that covers more than 28,000 pin codes across India.
“Future Group already operates in 240 cities and towns across India and through this association, millions of additonal buyers across more than 6000 cities and towns in India will now gain access to the Maha Bachat offers,” Future Group said.
Future Group has also come out with ad campaigns where chief executives of brands such as Paper Boat, Delmonte and Prestige are featured. The company has tied up with Axis Bank, which will give five to 10 per cent cash back. Paytm which will give 15 per cent cash back and Bajaj Finserv which will offer free shopping to 100 winners a day.
Recently, Big Bazaar also tied-up with Paytm to sell former’s merchandise on latter’s platform. The strategic tie up will enable users to shop for everything available in Big Bazaar on Paytm’s e-marketplace and get everything delivered at their doorstep.
Customers will also get promotional offers from Paytm if they use the mobile wallet to buy goods at Future Group outlets.