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Snapdeal’s Capital Assist Program to be managed by Freecharge

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’s merchant lending program will now be managed by .

Snapdeal's Capital Assist Program to be managed by Freecharge
Under the new arrangement, sellers on Snapdeal, Shopo and Freecharge will be able to access working capital in a time efficient and cost effective manner to grow their businesses

According to a PTI report: Under the new arrangement, sellers on Snapdeal, and Freecharge will be able to access working capital in a time efficient and cost effective manner to grow their businesses.

Capital Assist, launched by Snapdeal in August 2014, enables banks and NBFCs to provide working capital to sellers based on their performance and track record at Snapdeal’s marketplace. It has signed up with 25 financial institutions including , , , and .

Earlier this week, Snapdeal also tied-up with taxi-hailing app . Now, Snapdeal users can book an for themselves directly via the company’s app.

Speaking about this integration, Senior Vice President (Partnerships and Strategic Initiatives), Snapdeal, was quoted by PTI as saying, “Our unique partnership with Uber, a global leader in smart mobility, is an important step in that direction. We are confident that this integration will further provide an exemplary experience to our customers.”