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Walmart ties up with data analytics firm Plumb5

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Walmart India has tied up with data analytics firm to customise communication with its members.

Walmart ties up with data analytics firm Plumb5
Walmart India has tied up with data analytics firm Plumb5 to customise communication with its members

“Launched this month, this platform has begun enabling India to provide customers with real-time personalisation during their shopping journey in our Best Price Cash and carry stores or online,” said in a statement.

Walmart operates in India through 21 cash & carries wholesale stores under the brand name of Best Price Modern Wholesale stores, and sells to its members online through www.bestprice.in.