D’Decor, the world’s largest producer of upholstery and curtain fabrics, announced the launch of D’Assist. The unique digital interface was launched by brand ambassador Shahrukh Khan along with Managing Directors of D’Décor, Ajay Arora and Sanjay Arora.
D’Decor as a leader and pioneer is the first to digitize the entire home decor shopping experience. D’Assist will help consumers search and filter fabrics as per individual taste and preference, assist in fabric calculation and cost as per the budget and give tips on new trends, looks, new product launches and promotional schemes.
The platform will give an opportunity to be playful and imaginative. Additionally, D’Assist will make business smoother for the sales associates thereby enhancing the experience at the B2C level as well as B2B level. Through D’Assist, one can make online purchases and scan over 10,000 design SKU’s. Further, one can filter, choose and shortlist their favourite designs. D’Assist will be available in D’Decor exclusive brand outlets and multi-brand outlets through iPads.
Speaking about the event, Managing Director, D’Décor Home Furnishings Pvt. Ltd., Ajay Arora said, “At D’Décor we constantly work towards enhancing the home décor experience for our patrons through innovative solutions. With the launch of D’Assist we aim to make the shopping experience more enjoyable and imaginative. This season, shoppers will be able to choose inspiring collections and a plethora of fabrics easily available at their fingertips. We are thrilled to have our brand ambassador, Shahrukh Khan here to launch D’Assist.”
Speaking about the launch of D’Assist brand ambassador Shahrukh Khan said, “I am thrilled to see that D’Décor is constantly revolutionizing the home décor space with their innovative solutions. With the launch of the digital interface D’Assist, selecting home fabrics will now become a simple and enjoyable experience.”
D’Decor’s brand signature is premium luxury lifestyle with European aesthetics and elegance that are the backbone of the brands expression. The key of the brand lies in its aesthetic designs.