Paytm enters into strategic alliance with Suzuki Motorcycle

Paytm, India’s mobile payment and commerce platform has entered a strategic partnership with Suzuki Motorcycle India Pvt. Ltd.
Paytm said that with over 400 Suzuki dealers on-board, tie-up provides customers the largest assortment of bike and scooter models across all transactional platforms in India.
As part of the association, Suzuki will also have a brand store on Paytm for higher consumer engagement. With the alliance, Paytm projects registering sales of more than 10,000 units to be sold on the platform within this calendar year.
Paytm will also enable vehicle financing to provide assistance to consumers while buying a Suzuki product.
“We are highly delighted to announce that Suzuki has displayed their trust on Paytm by making us the preferred partner for all of their product offerings. We are confident that this will create a mutually beneficial relationship between Suzuki and Paytm, with consumers being the ultimate winners,” Vice President, Paytm, Renu Satti said.
Commenting on the tie-up, Managing Director (India), Suzuki Motorcycle, Satoshi Uchida said, “Paytm enjoys great consumer trust owing to transactional credibility and consumer satisfaction. Based on this understanding, Paytm and Suzuki were the natural partners for this strategic alliance. Consumers can now book their favourite Suzuki motorbike with the ease of a click on Paytm. Our dealerships present across the country will be actively involved in giving a great consumer experience to Paytm’s customers while fulfilling the orders.”