Commenting on the campaign and launch of Revlon Exclusive, Director- Sales and Marketing at Modi Revlon India, Rajiv Kumar Bobal says, “Combining cutting edge innovation, quality and creativity to the service of beauty, is the cornerstone of the Modi Revlon brand philosophy. With the Revlon ‘Love is On’ campaign the brand has infused a new vigor, zeal and vibrancy to its brand equity and product portfolio. Right from trend setting shades and formulations, to taking the matte trend to an all new height, this campaign is in sync with the evolving and trend focused ideology of the youth.”
He added, “Revlon Exclusive at Mall of India, represents a combination of fun and innovative packaging that the brand has always stood for, since its inception”.
Consumer can experience the entire collection of Revlon color cosmetics, Revlon ColorSilk hair color and Charlie fragrances. While helping consumers pick the trendiest in color cosmetics, Revlon also offers a unique range of personal care products including shampoos and conditioners, formulated to address the specific needs of different hair types.
They have also arranged one-on-one consultation with beauty experts – and the perfect way to discover what’s new in makeup, personal care and fragrance.
Revlon was the first International Color Cosmetics brand to be launched in India in 1995. It is today, a global cosmetics, hair color, hair care, body sprays, fragrances, skincare, and other beauty and care products, company. Started with an alliance between Modi-Mundipharma PVT Ltd. (a joint venture between the Umesh K Modi Group of India and Mundipharma Group of Switzerland) and Revlon of USA, MODI-Revlon came into existence.
The company’s vision is to establish Revlon as the quintessential and most innovative beauty company in the world by offering products that make consumers feel beautiful. Revlon believes that its global brand name recognition, product quality, R&D, innovation and marketing experience has enabled it to create an eminent position in the leading global consumer brands segment.