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Nielsen Report: Made in … which country? Brand origin perceptions shape purchase intent worldwide

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Over the past few decades, companies in search of new growth opportunities expanded beyond their borders to find a world of new consumers eager to try their brands. French retailer Carrefour, for example, started with a single storefront in 1958 and now operates stores in more than 30 countries, including Brazil, China and Indonesia. Likewise for U.S.-based Walmart, which now has stores in 27 countries.

Made in … which country? Perceptions about brand origin shape purchase intentions worldwide
In an increasingly borderless world, does the 'made in' moniker still matter?

Some companies reach consumers in virtually every corner of the world: U.S.-based Procter & Gamble sells brands in more than 180 countries, and Japanese automaker Toyota sells vehicles in more than 170 countries. CLICK HERE TO DOWNLOAD FULL REPORT