Mercedes-Benz, the country’s leading luxury car maker, has launched the new GLS 350 d, for its distinguished customers in India. With the introduction of the GLS 350 d, Mercedes-Benz India continues its product drive in India and boasts of the most versatile range of luxury SUVs in its portfolio.
The GLS creates new benchmark in performance, luxury appointment, use of technology, cabin and boot space and plush interiors which is inspired by the flagship S-Class luxury sedan. With the launch of the GLS, Mercedes-Benz yet again reiterates its ‘top of pyramid’ product strategy by introducing the best products from its global portfolio. The GLS 350 d has been launched by Roland Folger, Managing Director and CEO, Mercedes-Benz India.
Managing Director and CEO, Mercedes-Benz India, Roland Folger says: “Popularly known as the S-Class of SUVs, the introduction of the GLS underscores Mercedes-Benz’s dominance in the luxury SUV segment in India. The GLS is the epitome of exemplary engineering that cleverly combines unmatched space, with delightful driving pleasure on any terrain. With the launch of the GLS, we are glad to provide the most comprehensive luxury SUV portfolio in the country to our discerning customers. India has a growing penchant for the SUVs and at 100 per cent growth achieved in 2015; it was the highest growing segment for us.”
Folger further adds “The GLS is a distinguished and versatile SUV, as it performs effortlessly as a dynamic sports car, a luxurious cruiser or even a fully-fledged off-roader. The GLS indulges its occupants in an opulent ambience, and promises unsurpassed luxury experience that no other seven seater SUV can offer. The GLS has contributed to the success of our SUV portfolio in a significant way. India has also emerged as one of the top 10 markets for the GLS, globally. The GLS will be locally manufactured in our world-class production facility in Pune from its India launch. We are confident that the local production will make the GLS 350d attractive for the eminent buyers with additional value propositions and increased availability. This is yet another illustration of our vision of ‘Make in India’, and gives us the opportunity to provide the newest products for our elite customers here.”
BRAND HISTORY
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury car maker in India.
CURRENT PORTFOLIO
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA sedans and the GLA, GLE and the GLS SUVs. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, SLK, E-Class Cabriolet, S-Class Coupé, and the S 600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63, AMG SLK 55, AMG S 63 Coupe, AMG GL 63, AMG ML 63, AMG S 63, AMG GLA 45, GLE 450 AMG Coupe and AMG GT S.
India has a growing penchant for the SUVs and at 100 per cent growth achieved in 2015; it was the highest growing segment for Mercedes
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