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Arvind launches Nnnow.com to take on e-tailers

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has informed BSE that has launched India”s first true Omnichannel experience – .

Arvind launches Nnnow.com to take on e-tailers
Nnnow will connect digital shoppers to every piece of merchandise from Arvind's warehouses, 50-odd brands and a network of more than 1,200 stores across 200 Indian cities (Image Courtesy: Sorbis / Shutterstock.com)

This new initiative is Arvind”s attempt to move away from the discount driven e-commerce market to a brand led shopping journeys.

NNNow.com redefines shopping for Indian consumers by linking online and offline retail shopping experience. The idea is to tap the growing digital influence of fashion shoppers in India.

Nnnow will connect digital shoppers to every piece of merchandise from Arvind’s warehouses, 50-odd brands and a network of more than 1,200 stores across 200 Indian cities.

The project is being spearheaded by , the scion of the Lalbhai family that owns Arvind Ltd.

“I know Omnichannel is an oft-repeated term. It’s confused with multi-channel sales. I need to be clear about what we are doing. This is simply Arvind’s biggest wager in the last few decades,” Kulin Lalbhai was quoted by The Times of India as saying.

The project comes under the ambit of Arvind Internet, a subsidiary of Arvind Ltd. Arvind Internet boasts a 200-member team, including a 70 people to work on technology all from renowned portals like , , and , among others.