Focussing on premium fashion, YWC has joined hands with Suditi Industries – the Mumbai based apparel maker which began its journey in 1991as a processing plant.
They have signed a deal and will manufacture apparel for MTV – the music television channel, football leagues FC Barcelona and Manchester City FC, for its clothing venture.
The apparels will be sold both online and offline and will focus on premium fashion and include high-fashion lines for men, women and children.
Yuvraj Singh’s fund YouWeCan Ventures became operational last year in April. It has financed many startups in healthcare, sports, beauty and fashion, food and travel segments. The venture is aiming to raise around Rs 300 crore from its investors in a span of three years.
YouWeCan – The Yuvi Story
YouWeCan is a foundation established by Indian cricketer Yuvraj Singh to spread awareness about Cancer. Since Yuvraj has himself battled the fatal disease and was on treatment in the US, he took up the mission to help out the under privileged patients by forming this foundation. In September 2012 YouWeCan app was launched by Microsoft for the Windows phone. When a user buys this app, one part of its cost will go as a donation to the foundation.
In April 2015, Yuvraj Singh announced before media that he intends to invest Rs 40-50 crore in online startups. Recently he has joined hands with Suditi Industries and forayed into casual wear market to sell apparels for men, women and children.