Home Retail Adidas to seek buyer for main golf business

Adidas to seek buyer for main golf business

By  
SHARE

German sportwear firm on Wednesday decided to seek a buyer for its main brand , which has been struggling as the sport loses popularity, particularly in the United States, according to a Reuters report.

Adidas to seek buyer for main golf business
Adidas appointed investment bank Guggenheim Partners last August to help with a strategic review of its golf business.

Adidas appointed investment bank Guggenheim Partners last August to help with a strategic review of its golf business, which comprises TaylorMade as well as the smaller Adams and Ashworth brands, which it had already said it wanted to sell.

The company said in a statement it would focus in future on selling golf footwear and clothing under its main Adidas brand and enter into negotiations to sell TaylorMade, Adams and Ashworth.