Mumbai-based CouponDunia aims to grow revenue by four-fold to $20 million this fiscal as it launches new services such as cashback for customers.
According to a report in PTI: The company, which counts e-commerce firms like, Flipkart, Amazon, eBay and Jabong, among its clients, is also aiming to expand the total value of transactions through its platforms (GMV) to Rs 4,000 crore by the end of March 2017.
“Our aim has always been to be the pre-shopping destination that consumers visit before making any transaction online. With cashback, we are a step closer to that goal,” said COO, CouponDunia, Ankita Tandon.
With cashback, customers will be able to make additional savings on their transactions over and above any other deals or discounts that the online store provides, she added.
“With this revamped business strategy, we expect to substantially increase user base and sales. Currently, we facilitate a gross merchandise value (GMV) of Rs 1,000 crore, and we should be able to scale this up to Rs 4,000 crore in the coming year,” she said.
Similarly, the revenue should also grow fourfold from USD 5 million in FY16, Tandon added.
The Times Internet-backed firm is also looking to grow app downloads threefold to 7.5 million from the current 2.5 million downloads.
Founded in 2010 by Sameer Parwani, the company is headquartered in Mumbai with a tech office in Bengaluru. It receives about 10 million visits a month and shares coupons from over 2,000 online brands.
Times Internet acquired a majority stake in CouponDunia Media Pvt. Ltd. and merged its company TimesDeal with it. The new company now runs under the brand name CouponDunia.