Urban Ladder introduces Urban Interiors

Urban Ladder, India s largest online furniture and home decor company, has launched Urban Interiors to help customers furnish their complete home seamlessly with the help of interior design services.
According to a report in PTI: With Urban Interiors, an Urban Ladder designer will assist customers to choose products from Urban Ladder’s catalogue, and design a complete home to best fit the customer’s requirements.
After building a catalogue full of thoughtful, beautiful products across different categories, this is the next step towards the company’s vision of making a million Indian homes beautiful.
There are millions of new homes being occupied every year in India, but there is no single solution that helps new home owners design their home seamlessly.
Urban Ladder’s large catalogue of furniture, modular solutions, mattresses and home decor products, now makes Urban Interiors a one-stop-shop for all needs of new home owners.
The designers work with the consumer to understand their lifestyle in depth catering to each family member’s unique lifestyle, habits and aesthetic preferences; additionally, eliminate the effort and time spent on dealing with multiple vendors and contractors.
BRAND HISTORY
Urban Ladder was started by Ashish Goel and Rajiv Srivatsa in 2012. Ashish Goel previously worked with McKinsey & Company and served as the COO of Amar Chitra Katha. Rajiv Srivatsa previously worked with Cognizant and Yahoo! before co-founding Urban Ladder.
FUNDING
Urban Ladder secured seed capital of $1 million from Kalaari Capital in August 2012. The company later raised another $5 million in a Series A round led by SAIF Partners; Kalaari Capital too participated in the Series A funding. The company subsequently raised $21 million in Series B round of funding led by Steadview Capital, SAIF Partners and Kalaari Capital. Four months after the company raised Series B funding from Steadview Capital and existing investors SAIF Partners and Kalaari Capital, Urban Ladder received a personal investment from Ratan Tata, Tata Sons.
On 9 April 2015, Urban Ladder announced that they had raised $50 million  in funding led by Sequoia Capital and TR Capital. Existing investors Steadview Capital, SAIF Partners and Kalaari Capital were also participants.
BUSINESS MODEL
Urban Ladder is a online marketplace for furniture and home decor products. The company delivers and installs all the products it offers. The company also started a new practice in the Indian e-commerce market by initiating trials of sofas in customers’ homes.