Gone are the days when custom-made shirts, suits and trousers were preferred over ready-to-wear garments. Choosing fabrics, accessories and the detailing provided to the tailor master for that perfect fitting had its own fun and Studio Arvind has decided to bring that fun in tailoring back.
With its unique in-store designing concept Studio Arvind is reviving the old world charm (read: made-to-measure) by combining the sale of superior quality fabrics with bespoke men’s tailoring. Customers are offered personalised options for suit fittings, trouser styles and shirt details, with consultations from in-house tailors who also advise on fabric choice.
Instead of conforming to the will of the masterji, or traditional tailor, men wanting customised clothing have the liberty to express their individual style with help from Studio Arvind.
With this specialised store concept, Studio Arvind has seen a 50 per cent uplift in its sales. So, let’s have a look at the concept which is already a hit a in the market:-