Online marketplace ShopClues has decided to divide the country into different cities and not regions for the purposes of shipment. The company is also looking to expand its seller base, make intra-zonal shipments the norm to speed up deliveries and reduce logistics cost.
The Gurgaon-headquartered marketplace will be working with local courier partners for deliveries within the zone.
Shipping within a zone leads to a cost saving of about 25 per cent, resulting in better margins for the marketplace and prices for the customers.
Shopclues seems to have taken a leaf out of Alibaba’s book after it observed that Alibaba-backed marketplace Paytm has also been expanding its online-to-offline shipments across regions to speed up delivery time.
ShopClues had last year introduced ac neighbourhood market feature, which is currently in being piloted in Gurgaon for four-six hour deliveries.
The company currently has 4 lakh sellers on its platform and plans to increase this number to 12 lakh by the end of 2016.