As per #IndiakaPassion trend, the research indicates India’s passion for shopping products in the lifestyle category with a major focus on fashion and beauty products. Apart from these products, the analysis showcased India’s ardent love for photography, gaming and fitness devices, food items and musical instruments. Women emerged as prominent contributors to these categories.
Purchasing gaming consoles, fitness products and musical instruments online emerged as the upcoming shopping patterns. Another key insight from the research highlights that while men prefer to buy fashion and health products online, women are splurging heavily on photography products and accessories on ebay.in. The fashion products that men prefer to shop are t-shirts, jackets and sunglasses. In the fitness category, men shop for protein supplements and home gyms while women are on the lookout for weight loss supplements, and exercise cycles.
The report data that was collated basis a national survey revealed Mumbai, Delhi, Bengaluru, Chennai, Pune, Hyderabad, Kolkata, Ahmedabad and Jaipur as the Top 10 e-commerce hubs showcasing #IndiakaPassion. Amongst these, the city of dreams – Mumbai successfully emerged as the most passionate leader in online shopping.