Reputation Institute, a reputation management consulting firm begun in 1997 and based in the US, has released a survey that puts Amazon at the top of the list of America’s most reputable companies. The list is based on consumer perceptions in USA.
This is the second year in a row that the online retail giant has retained the top slot. Other companies in the top ten list were – Hallmark, Samsung, Kellogg, Sony, Johnson & Johnson, Rolex, Intel, Netflix and Walt Disney Co.
RI surveyed more than 23,750 U.S. consumers between March 19 and May 1 about their feelings about some 600 big companies, in an effort to glean which companies consumers most trust, admire and respect.
Reputation Institute is the world’s leading research and advisory firm for reputation. Its research is considered the foremost authoritative source for Corporate Reputation Management by the world’s leading publications. Reputation Institute Founder Charles Fombrun created the original academic models for measuring reputation — refining them with the launch of Reputation Institute and RepTrak®.