Home Fashion Pantaloons, Snapdeal tie up to boost online shopping

Pantaloons, Snapdeal tie up to boost online shopping

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, India’s leading fashion and lifestyle retail format, has joined hands with to boost its online business.

Pantaloons, Snapdeal tie up to boost online shopping arcade
Pantaloons has the biggest play in women's apparel

With Pantaloons boasting a strong fan following on Snapdeal, the tie up will heighten excitement among customers, who will now be able to buy brands such as Rangmanch, Akkriti, Trishaa, Annabelle, Ajile and Candies online.

The partnership would combine the strengths of the two companies and boost sales by leveraging the enormous potential of online retail.

Pantaloons’ leadership strength in the offline fashion retail space with 125 large format stores across the country, coupled with its vast portfolio of well established exclusive brands would complement Snapdeal’s reach to millions of consumers in the online space.

The association is very promising because of the very DNA of both the partners, Pantaloons has the biggest play in women’s apparel, and Snapdeal with its leadership in the online space, together will create new synergies for both players.