Craftsvilla, an online marketplace for ethnic products, has expanded its services in other countries like Middle East, New Zealand and Australia. In 2016-17, the company is eyeing a revenue of Rs 100 crore.
There is a lot of demand for ethnic products even in the remote markets like the Polynesian Islands. The company has also experienced a lot of traction from consumers in Australia and Middle East.
Apart from products like the spiritual vessel bowl Urli, the Indian citizens in Australia, also look for other home products and furnishing products like quilts and pillow covers.
The company is expecting a good demand of products like lehengas, salwar suits and kundan jewellery in Middle East and furnishing and home products in New Zealand.