The India Fashion Forum (IFF 2016) was inaugurated yesterday at the Renaissance Hotel, Powai. The event witnessed top honchos of the fashion industry sharing some notable insights on the current trends through various interactive sessions.
The evening of Day 1 at India Fashion Forum witnessed “India Brand Show”, which showcased look of the season and upcoming collections to the best of the retail world. Brands showcased their latest fashion offerings with style and panache with models and kids walking the ramp for various brands.
Brands like Skechers, Pepe Jeans, Celio Paris, Lee Cooper, Tommy Hilfiger, Provogue, Vero Moda, Jack & Jones, Only, ID Footwear, Vitamins, Raymond Fine Fabrics and Raymond Ready To Wear showcased their best collections on the ramp adding colour to the night.
India Brand Show provides a stylistic way of doing business along with revelling in style, glamour and zest by providing a look-book to the future of creative designs, fast fashion and creating a new wave of fashion culture. Change is dynamic in fashion where established brands are constantly re-inventing themselves and new brands are paving new ideas, creating new categories in fashion and bringing a fresh feel to the ramp through new collections. It’s all about creating the next wave of fashion consumption by forging new relationships between brands and retailers.
In sum, India Brand Show comprehensively showcased a look-book to the future of creative designs, fire fast fashion – from ramp to the store and created a new wave of fashion culture.