Nestle is back at No.1 spot in the instant noodles market. After the unsavoury episode of Maggi-ban episode that dented the reputation of the company, Nestle is on the way to recovery to regain market share and consumer trust.
Over the coming months, Nestle is planning to bring several new and old variants of Maggi in phases. The brand is also thinking about introducing new products in other categories like confectionery and diary.
Recently, tests conducted in an Uttar Pradesh laboratory on Maggi samples found the product unsafe. However, the company has denied the reports stating that it has not received and official reports of tests conducted on Maggi by UP-owned state labs.
According to tests conducted by the Lucknow-based state-owned laboratory, the ash content in Maggi Masala was found to be 1.85 per cent, higher than the permissible limit of 1 per cent.
In June last year, instant noodles were banned last year and returned to the shelves in early November. The ban by imposed by the Food Safety and Standards Authority of India claiming that Maggi contained excessive lead and mislabelling of flavour.