Home Retail E-retailers held 83 per cent market share in 2015

    E-retailers held 83 per cent market share in 2015

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    According to a study conducted by Morgan Stanley, Flipkart, , and – the “Big Three” accounted for more than 80 per cent of the total market in 2015.

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    Snapdeal and Amazon India lost market share as online shopping options grew rapidly, but Flipkart managed to marginally increase its share.

    A Morgan Stanley research report released earlier this month pegged Snapdeal’s and Amazon India’s market share in terms of gross merchandise value at 26 per cent and 12 per cent respectively, in 2015. A similar report published by the same firm last year had estimated the shares of these two companies at 32 per cent and 15 per cent respectively, for 2014.

    While Flipkart maintained its number one slot and increased its share from 44 per cent to 45 per cent, the combined market share of India’s top three e-commerce companies fell from 91 per cent to 83 per cent.

    remained steady with 7 per cent market share. The real gainers were small and more-focussed online retailers who saw a jump from 2 per cent to 10 per cent.

    Industry watchers said unlike China that is dominated by a handful of e-commerce giants, India’s online shopping market will grow in a ‘more democratic’ manner, like it has in Europe.